“Your company is about to go on a rescue,” declared Christian Boucousis, who goes by the name Boo at work. “One of your company members went out to do reconnaissance and was shot down. His firm has worked with Nike, Pepsi, Bank of America and many other brands. “If you lose sight of the airplane you’re fighting against, you lose the fight,” Mr. Boucousis said. “We use that as a metaphor — if you lose sight of your business objectives, you’re not going to achieve them.”

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Persons: ”, Christian Boucousis, Boo, ” Mr, Boucousis, Tom Cruise.Even, you’re Organizations: Nike, Pepsi, Bank of America